24th September 2024, London, UK - JustPark has teamed up withMcDonald’s Monopoly, bringing the game’s famous ‘Free Parking’ space to life for more than 92,000 lucky winners across the UK. McDonald’s Monopoly, one of the nation’s best-known competitions, reaches over three million customers daily during its six-week promotional window, which started on 4th September.
Now in its 17th year,McDonald’s Monopoly has a proven track record of engaging millions of loyal fans. The promotion spans 1,400+ restaurants, including in-store, Drive Thru and McDelivery, as well as the McDonald’s app and has become an annual cultural phenomenon, offering a variety of prizes through an exciting mix of instant wins and collect-to-win mechanics all based around the iconic board game.
McDonald’s Monopoly is also a marketing powerhouse for its included brand partners. The promotion provides a unique opportunity for JustPark to boost its brand profile to a new audience, in turn driving footfall to car parks across the UK, supporting its own parking partners.
Jonathan Hampson, Chief Commercial Officer at JustPark said: “Our involvement in McDonald’s Monopoly places JustPark at the heart of what is arguably the UK’s biggest brand engagement platform. This is more than just a game—it’s an annual event that excites the public and offers us an incredible opportunity to showcase the convenience of JustPark. By partnering withMcDonald’s Monopoly, we are delivering real value not only to customers but also to our partners, helping raise awareness of our offering to a massive new audience and therefore enabling our parking partners to attract new customers, increase occupancy rates, and maximise profitability.”
The Monopoly promotion’s integrated media campaign covers all major touch points, ensuring JustPark is front-of-mind for millions of consumers for six weeks. 92,000 winners will receive £5 free parking credit with a lucky number being rewarded a £250 voucher.
McDonald’s Monopoly has an extensive nationwide footprint outside their restaurants including nationwide exposure through over 250 million branded packaging mentions and POS. 94% of players engage digitally, with the Monopoly campaign reaching 11 millionMcDonald’s app users and more than 33 million prize draw entries are awarded through the McDonald’s app alone, guaranteeing maximum visibility for the JustPark brand. JustPark’s logo and messaging is also part of an extensive media campaign that includes TV, radio, cinema, out-of-home advertising, social media, and PR.
JustPark has a proven track record of working with industry giants like Trainline, Ticketmaster, and now McDonald’s, to deliver substantial benefits to its partners by driving more traffic to their parking spaces. For more information on how JustPark’s partnership scan benefit your parking locations and to explore new opportunities, visit www.justpark.com.
Notes to editors:
For more information on the competition mechanics, please read our blog here.
For more information please contact:
Sarah Jackson
M: +44(0) 7306 256 148
E: media@justpark.com
About JustPark:
JustPark, established in 2006, is the UK’s most useful parking app and a trusted name in both parking reservations and on-demand payments, parking a car every 2 seconds. With 13 million drivers and more than 2.5 million spaces – including more than 100,000 residential spaces and some of the UK’s biggest councils and car parking companies – JustPark markets and monetises both unused driveways and car park capacity, benefitting drivers and creating revenue for space owners.
For our business and local authority partners, we enable them to get the most from their parking inventory through our unique suite of industry-leading products. We enable them to foster loyalty with customers through our innovative CRM tool Reach. We provide clarity on data, allowing them to confidently make important decisions withInsights. And, with Optimize, we make dynamic, surge and event pricing simple with real-time changes. Underpinning all of our solutions is a desire to work with our partners in a spirit of true collaboration, where we win when they do. For more information visit www.justpark.com
