Boosting campus income: Why some of the UK’s top universities are turning to parking for extra revenue

With tight resources and high organisational costs, finding additional revenue streams in unexpected places is a welcome solution for universities and student accommodation providers.

unite students lobby

As the new academic year approaches, universities and student accommodation providers face the challenge of maximising their resources while managing tight budgets and limited staff capacity. 

Parking spaces, often overlooked, can present an opportunity to address these challenges if managed effectively. By partnering with the right organisations, universities can turn these spaces into valuable assets, generating additional revenue and enhancing campus operations. Collaborations with experienced partners, such as those that have successfully worked with institutions like Unite Students, the University of Bath, the University of Sunderland, and Keele University, can provide the expertise needed to optimise parking management and support the broader goals of universities and student accommodations.

If you’re ready to look into how you can generate additional revenue from your underutilised parking facilities, please take a look at our business page and reach out to us for more information.

1) Minimal resources are required from your team

Our team looks after all driver queries and processing of all payments. Meaning that there is no more work on your end, all you should see is a busier car park and revenue coming in once a month.

Plus, with no complicated and long term contracts, on-hand support from our customer support and account management teams, and a simple set-up process; JustPark is the preferred partner of many student accommodation companies and universities around the UK. 

2) Budget-friendly solutions for students

JustPark offers the cheapest parking on the market, by using our Best Price Guarantee, drivers get the best deals on their parking. Students get an even better deal through our partnership with Student Beans, which offers them 10% off their first 5 bookings when they pre-book parking anywhere across the UK using our app.

We also run seasonal campaigns geared towards helping students get set up with cost-effective solutions at the start of their school term. For example, there are significant discounts running for students this year when they book monthly spaces using the code STUDENTS2024, which can add up over the course of a term.

All of this also means that car parks listed on JustPark are more likely to be filled, as drivers using our platform get the best deals. 

3) Counterbalance seasonal lulls off-term 

We understand that although the summer months can be a really busy period for student accommodation and university staff, there can be a lull in revenue in-between academic years. 

JustPark helps drive revenue from parking spaces that sit otherwise vacant. By using our existing driver demand in and around the UK we can boost income without any additional work from site managers. 

“For example, JustPark already helps over 20 student accommodation groups and universities generate over £800,000 each year from their underused parking space.”

4) Gain better sight of your organisation’s assets 

Understanding the usage of your car park can sometimes be a mystery. It’s hard to tell how often people are parking in spaces and for how long. JustPark is able to help provide more insights into the usage of your car parks and how to maximise their potential using that information. 

We offer optimised tariff solutions, which are reactive to local events and demand. Meaning that your spaces can earn as much as possible, whilst still remaining affordable to drivers and students, helping to keep the car park fuller for longer. 

5) Full-time access to an expert support team

Our 24/7 customer support team helps the universities and accommodation companies we work with free up their help lines. Rather than parking queries also going through the same channels our expert team helps to add another line of service, taking the pressure off other services.

6) Visibility across our award-winning app

We are consistently working to improve our app and customer interface with new products and services to improve customer satisfaction. We are also the highest-rated parking app on TrustPilot. Many of our clients find that this popularity helps them to keep their car park full as we are continually acquiring new drivers.

We also see more than 40,000+ daily searches from an active audience across our platform, meaning we know that demand is high for quality and affordable parking solutions. 

7) Daily / weekly / monthly booking options

We understand that each site we work with is different, so to help support their requirements, JustPark offers daily, weekly and monthly booking options. This means better control for clients, and more choice for drivers. 

8) Benefit from our marketing engine

Our clients appreciate using our marketing engine to help support and grow their business. We have high ad spend on Google and Meta. As well as our CRM system which is able to send out push notifications and emails relating to latest offers, information, and topics of interest.

Not only this, but their spaces are seen to a wider audience through our partnerships. Our partnerships with Trainline and Student Beans highlight our spaces target audiences. 

Hopefully these reasons give you a good glimpse into why universities and accommodation providers benefit from working with JustPark. If you would like to find out more reasons to list with us, please reach out to us by filling out the form found through this link.

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