Many hotels are taking advantage of the JustPark app to rent out their unused car parking spaces during quieter periods, generating additional revenue. For those unfamiliar with the parking app, it provides a platform for individuals and businesses of all sizes to make money by advertising their unused parking spaces to over 13 million registered drivers. This is a win-win solution for both sides, offering hotels a way to optimise their car parks while providing drivers with convenient parking options.
JustPark’s current clients include Crowne Plaza, Holiday Inn, Ibis, Marriott, Hilton, Premier Inn, and Park Plaza with some making more than £100k annually.
Victoria Park Plaza Hotel in London has seen significant revenue growth thanks to its successful partnership with JustPark. General Manager Stefanie Hardy said: “We have worked with JustPark for around 3 years – have always found them very proactive and approachable. The site is extremely well laid out and easy to find information with analysis. I would recommend them as a partner to enhance the revenue of parking spaces.”
We sat down with Megan Grant, JustPark’s dedicated hotel groups’ commercial lead, to find out everything hotels need to know about getting started in generating additional income.
Q&A with Megan Grant, Hotel Groups Commercial Lead at JustPark
Q. If someone is reading this and considering signing up to JustPark, what is the first step?
A: If you have car parking spaces that aren’t being used—such as when the hotel isn’t fully booked—you can get in touch with us via a form on our website or by giving us a call. After that, we will follow up with a conversation to discuss the forecasted revenue you could earn and walk you through the simple setup process. We’ll also provide you with comparable case studies.
Once you're happy, we will tailor a proposal to your specific needs.
After you complete a confirmation form, we’ll set you up on the JustPark app. The entire process can be completed within three days, and the hotel can start earning revenue immediately.
Q: How does the commercial model work?
A: Our model is straightforward: we operate on a revenue-share basis. There are no upfront or set-up costs, and we only generate revenue when you do, meaning our incentives are aligned with your success. Your account manager will be there every step of the way to ensure the process is seamless and profitable.
Q: What support does JustPark offer during the setup process?
A: You will have a dedicated account manager who will ensure everything runs smoothly. We also provide monthly check-ins and an annual review to assess performance. Our backend system, Luna, gives you access to key insights about bookings, helping you maximise the use of your car park.
Q: What else should hotels know about offering their spaces?
A: The aim is to create no extra work on your part—just a busier car park and more money coming in. JustPark is incredibly flexible, allowing you to set the times, days, and number of spaces you want to make available. We understand hotels may have peak times, such as during conferences, and we work around your needs, ensuring your hotel guests are not impacted.
Q: Do hotels need to make their car park available all the time?
A: Not at all. You maintain full control over your car park and can adjust availability depending on your hotel needs. JustPark is merely providing you with the tools, you decide how you want to use them.
Many of our clients choose to offer spaces only during quieter periods or on specific days when demand is higher. It’s completely up to you how and when you make your spaces available.
Q: How does JustPark promote the available spaces?
A: JustPark is essentially an active marketing channel for your hotel parking spaces, driving people who need parking directly to you.
Spaces are listed on the JustPark website, which is accessible to our 13 million registered drivers. We also offer on-site signage for additional visibility, enabling hotels to attract passing drivers. Beyond that, JustPark invests heavily in partnerships with major brands like Trainline and American Express, as well as in SEO and digital marketing, ensuring a constantly growing driver base.
Q: How successful have other hotels been with JustPark?
A: We work with a wide range of hotel chains across the UK including Crowne Plaza, Holiday Inn, Ibis, Marriott, Hilton, Premier Inn. One of our top-performing hotels has earned upwards of £100,000 per year through promoting their underutilised spaces on JustPark.
Q: How much work is involved once the spaces are live?
A: Once your spaces are live, the ongoing input we require from you is minimal. You’ll only need to update us if your availability changes, and you can use our Luna platform to monitor insights about bookings. In addition, our accounts team offers flexible support, and we adapt to your specific needs.
Fill in this form or email megan.grant@justpark.com to discuss getting started.
This article was originally published in Hotel Owner.
