JustPark’s first Spotlight webinar, our in-house experts shared valuable insights on how four of our core products — Insights, Reach, On-demand, and Reservations — can help partners boost revenue, streamline operations, and offer better services to customers.
Below are key highlights from our November webinar:
1. JustPark Insights – Unlocking data for better decisions
Kevan Moniri took us through JustPark Insights, a powerful platform that helps parking operators make data-driven decisions. Key insights included:
- Tailored dashboards: JustPark Insights is not a one-size-fits-all solution. During the setup, the team works closely with you to understand your needs and customises dashboards for different users—whether you're an operations manager needing real-time data or a senior executive looking for financial snapshots.
- White-labelling: Good news for partners who want to offer Insights as a service: JustPark now offers white-labelling options, enabling you to add your branding, logos,
- Real-time data integration: JustPark Insights brings all your data together in a real-time, user-friendly portal, seamlessly integrating information from barriers, reservations, on-demand/cashless systems, pay station metres, and ANPR technology.
- Fast onboarding & ongoing support: Kevan shared that the platform’s setup time varies from 2-8 weeks, depending on your tech stack. The onboarding process is smooth, run by a dedicated team and ongoing customer support.
2. JustPark Reach – Transforming customer communications
Angelique Temple shared how JustPark Reach empowers businesses to engage with drivers through smarter, more personalised communication. This tool transforms customer interactions into opportunities to boost satisfaction and revenue.
Key takeaways from Angelique’s session:
- Tailored engagement: Reach uses triggers like location or booking history to deliver timely, personalised messages that resonate with individual drivers.
- Maximising revenue: Businesses can promote on-site upsells, extend parking sessions, and advertise nearby attractions, encouraging customers to stay longer and spend more.
- Multi-channel communication: By connecting with customers via push notifications, SMS, or email, Reach ensures your messages are delivered on the channels drivers use most.
- Actionable insights: Customer satisfaction surveys provide valuable feedback, helping operators improve services and better understand their audience.
Angelique highlighted how Reach enables parking operators to not only enhance customer experiences but also unlock new revenue streams through strategic, data-driven communication.
3. On-demand – Maximising parking revenue
Jonathan Hampson delved into On-demand which simplifies parking payments and management for both operators and customers, offering a smooth experience backed by advanced tools and support.
- Flexible payment solutions: On-Demand supports a range of payment methods, including Pay On Arrival, Pay On Exit, and AutoPay, ensuring adaptability to different parking setups.
- Advanced pricing models: With a dynamic tariff engine, operators can implement diverse pricing strategies, such as emissions-based, buy-time, and start-stop tariffs, to meet business goals.
- Real-time operational oversight: Luna, JustPark’s operational platform, provides live data on occupancy, revenue, and performance, simplifying day-to-day management.
- Comprehensive support: Customer service teams handle driver queries, while Luna’s reporting tools make it easy to oversee single or multiple locations.
Jonathan highlighted how On-Demand not only improves the parking experience for drivers but also equips operators with the tools to maximise efficiency and revenue. With On-Demand, you can deliver a hassle-free parking experience, optimise revenue, and focus on your core business.
4. Reservation - Maximise visibility and revenue
Jonathan Hampson shared how JustPark Reservations connects parking spaces to millions of drivers, transforming unused capacity into consistent revenue while improving the customer journey.
Key takeaways from Jonathan’s session:
- Reach a wider audience: With access to over 14 million drivers on the JustPark marketplace, operators see increased visibility, bookings, and repeat business.
- Simplified onboarding: Jonathan outlined how JustPark supports partners through every step, from listing spaces and testing to installing effective signage that enhances the customer experience.
- Improved driver satisfaction: Pre-booked spaces offer a stress-free on-site experience, leading to happier customers and greater loyalty.
- Actionable insights: Through Luna, JustPark’s intelligent data platform, operators can monitor occupancy, revenue, and performance in real-time to optimise their operations.
Jonathan demonstrated how Reservations helps operators unlock new revenue streams, elevate customer satisfaction, and streamline parking management.
5. The JustPark ecosystem – Seamless integration across the board
All of these products work in harmony to deliver a comprehensive solution for parking operators. From integrating with over 70 partners to offering bespoke solutions tailored to your business model, JustPark is committed to helping you optimise operations and increase revenue.
Whether you're looking to improve customer communication, boost bookings, or unlock valuable data insights, JustPark's suite of products offers something for every parking operator.
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